Learn about merge tags

AfterShip enables you to send personalized delivery notifications to customers via emails, SMS, and Facebook Messenger. You can customize AfterShip pre-built notification templates using merge tags, for example, *|Tracking_URL|*. Merge Tags are short-codes that you can insert in delivery notification messages to send personalized order updates. 

How do the merge tags work?

Merge tags add information like customer’s details, order updates, tracking information, and store’s details for the shipment that triggers the delivery notification. You can choose information to be communicated via delivery notifications.




List of AfterShip merge tags

Below-mentioned are merge tags supported by AfterShip.

Merge Tag



Displays the name of your store. 


Adds your store’s URL. 


Gives your store’s contact email address. 


Displays the order’s title. For example, Order #1004.


Gives the shipment’s tracking number. 


Adds URL to your AfterShip branded tracking page. It is an HTML element. 


URL to your AfterShip branded tracking page. 


Displays shipment’s delivery status. For example, delivered. 


Adds details about the order’s delivery status. 


Gives the current location of the shipment. 


Gives the time when the order status was last updated. 


Gives the time when the order status was last updated in US format.


Displays the courier’s name. 


Gives courier’s contact information. 


Adds the order identifier. For example, 1004. 


Gives URL that customers can click to view their order on your eCommerce store.  


Adds the customer’s name to the delivery notification. 


Inserts the customer’s first name.


Displays the package receiver’s information. 


Gives the estimated date on which a package is expected to reach the customer in US format. For example, Jan 05, 2020. 


Gives the estimated date on which a package is expected to reach the customer. For example, 05 Jan 2020. 


Displays shipment’s service type. For example, UPS Express Saver®.


Displays additional notes (if any). 


Name of item(s) purchased by the customer. 


Displays the order’s sales number. 


Displays customer’s email address. 


Lists all of the customer’s emails. 


Gives a hyperlink to the courier's tracking page. 


Add merge tags

  1. Go to Notifications >  Edit template for events you want to notify customers with
  2. Customize the template with merge tags > Save changes
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